We are incredibly proud to continue our partnership with Newcastle United Foundation.
We own and operate 66 award-winning holiday parks spanning 3,700 acres of land across the UK, and are proud to have a particularly strong presence in the North East, which provides the home for our Central Support office and five of our holiday parks.
We are committed to caring for our parks, people, and planet to create positive impact, particularly in the communities in which we operate. As a business which prioritises people and development, we appreciate the transformational work the Foundation does in our region by inspiring and improving the lives of thousands of people.
CEO, Parkdean Resorts
Registered as an independent charity in 2008, it has always been the Foundation’s mission to create opportunities for children, young people, families and older generations to achieve their full potential.
With an acute need for a community space dedicated to education, sport and wellbeing, the Foundation was inspired by the former Murray House Recreational Centre, just to the west of Newcastle city centre and five minutes’ walk from St. James’ Park.
It was a site originally used to provide training for men and boys after the shipbuilding industry declined in the 1930s. Later rebuilt in the 1970s, the site would serve North East people once again as a neighbourhood hub for four decades.
The goal to revive Murray House’s role in the community was endorsed by dozens of the Foundation’s partners and funders – all united by a commitment to improve access to quality facilities and meaningful opportunities in the region.
With the disused building demolished in 2020, work began to construct the Foundation’s new home – NUCASTLE. Across three floors, NUCASTLE provides the space communities need to learn, move, meet and play.
Visitors of all ages are made to feel at home in reception, with NUCASTLE’s ground floor opening into adaptable recreation and meeting space with a multi-purpose sports hall, activity studio and spacious, accessible changing areas.
The Foundation’s wide-ranging personal development programmes are delivered from the first floor in innovative classrooms and STEM room, esports studio, meeting rooms and Foundation staff collaborating in open plan offices.
To top things off, NUCASTLE’s second floor houses a spectacular rooftop football pitch, providing an inspirational view over the city. Players of all ages and abilities can enjoy five-a-side games like no other cheered on by the famous Gallowgate roar and in the glare of St. James’ Park’s floodlights.
In March 2022, former Newcastle United player and Newcastle United Foundation Trustee Shola Ameobi officially opened NUCASTLE for the community in front of 300 guests representing communities from across the North East.
Ameobi said: “I grew up in the West End of Newcastle with my family and during my childhood I’d play football at Murray House and meet friends here, where NUCASTLE is now – it’s where it all began for me. There was always a genuine sense of community here and I am incredibly proud that NUCASTLE has revived that feeling again in the area and I can’t wait to see the positive legacy that NUCASTLE creates for our communities.”
NUCASTLE exists to help communities engage in sport, develop skills, achieve qualifications, build confidence, and progress into further training or employment.
Premier League Kicks Targeted / YOLO
Lee’s turbulent childhood often left him without a safe space to call home. He saw the devastating effects of poor mental health on his family and used the wrong crowds for support. With his own wellbeing deteriorating and school attendance dropping, he was referred to Newcastle United Foundation’s Premier League Kicks Targeted and YOLO programmes to cut his links to local gangs. Moving into foster care just days before the first national lockdown in 2020, Lee had a fresh start. His relationships flourished with Foundation staff and he returned to school with perfect attendance. Now 16 and an apprentice with the Foundation, he hopes to help change the lives of other young people.
NCS / Volunteering
Malva said goodbye to her home in Kobane, Syria, fleeing conflict in 2011. She left behind treasured childhood memories and her education as she navigated treacherous terrain to safety aged only 10. Arriving in the UK as asylum seekers, Malva’s family made Walker, Newcastle, a home away from home. She started school without speaking or understanding English, but soon reignited her passion for learning and joined Newcastle United Foundation’s Premier League Kicks sessions, pursuing new challenges with new friends through football. Now a teenager, Malva continues her personal development with the Foundation, leaving her comfort zone to join its National Citizen Service programme. Malva now looks forward to volunteering with the Foundation and sharing her love for learning with others.
Harry has been a football fanatic for life, playing the sport he loves from age 10 at the Foundation’s Down Syndrome football club. For Harry, weekly free sessions were his chance to build friendships and to simply be himself. It was devastating for Harry when disability football programmes paused in lockdown. Coaches noticed Harry was missing when sessions returned, but the opening of NUCASTLE, the Foundation’s new home, saw Harry re-engage with football again. He aspires to coach and uses Foundation and college development teams to hone his craft. Harry’s football career recently saw him in Spain with the Foundation’s Down Syndrome team, where, as captain, his squad became the only UK representatives among 13,000 young people.
Prince’s Trust TEAM
Bunny struggled with poor mental health – diagnosed with Tourette’s syndrome and identifying as a queer person of colour with disabilities came with its struggles. Bunny dropped out of university, feeling hopeless with no confidence to pursue their passion for filmmaking. Bunny qualified for support from the Foundation’s Prince’s Trust TEAM programme, and was inspired by their course leaders to feel more positive. Social anxiety no longer held Bunny back in the safety of NUCASTLE, transforming their life to take on their first job as a runner for a TV and film production company – a dream come true for a young person who thought a bright future was beyond reach.
Arnold Clark Community Fund
Baily Thomas Charitable Fund
BBC Children in Need
Byker Community Trust
European Football for Development Network
Great North Children’s Hospital Foundation
Henry Holmes Benevolent Fund
High Sheriff of Northumberland
High Sheriff of Tyne and Wear
LNER – Customer and Community Investment Fund
Man v Fat
Masonic Charitable Foundation
Michael Carrick Foundation
National Lottery Community Fund
Newcastle City Council
Newcastle Hospitals Charity
North East and North Cumbria Suicide Prevention Network
North Tyneside Council
Northumberland Football Association
Northumbria Police and Crime Commissioner
People’s Postcode Lottery – Active Trust
Premier League Charitable Foundation
Professional Footballers’ Association
Provincial Grand Lodge of Northumberland
Sir Bobby Robson Foundation
St. James’s Place Charitable Foundation
The FB and PFB Lough Fund
The Football Association
The John Horseman Trust
The Squires Foundation
UEFA Foundation for Children
Your Homes Newcastle
Youth Endowment Fund
Youth Futures Foundation
Black and White Engineering
Cool Designs Ltd
Digital Cat Consultancy
First Class Supply
International Risk Solutions Ltd
Newcastle Building Society
Newcastle International Airport
Pure Panel Management
Sir Graham Wylie Foundation
St. James’s Place
Suzanne Clark Life and Business Coach
Thompsons of Prudhoe
Banks Community Fund
Crispa Charitable Trust
Garfield Weston Foundation
Goldman Sachs Gives
Helen McArdle and Family
Joseph Strong Frazer Trust
National Lottery Heritage Fund
North East Local Enterprise Partnership
North of Tyne Combined Authority
RW Mann Trust
Sir Graham Wylie Foundation
Sir James Knott Trust
The Catherine Cookson Charitable Trust
The Clothworkers’ Foundation
Tony Blair Sports Foundation
George Stephenson High School
Heworth Grange School
North Gosforth Academy
A special thanks to Serena Taylor and Richard Lee for their photography.
Jonathan Edwards CBE
Gabby Logan MBE
John Marshall, Chair
Steve Beharall, Chief Executive Officer
Andrew Foster, Director of Programmes and Impact
Helen Wilson, Director of Finance and Resources
Steve Mack, Head of Compliance
Malcolm Munro, Head of Facilities
Katie Tasker, Head of HR and Administration
Financial information represents underlying income and expenditure – this excludes capital funding pertaining to NUCASTLE